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• DOLE & SLIMMER'S WORLD DARE YOU TO..
Get into the Healthy Habit!
• Dole marked another stellar year in 2004 with its product
launches in mixed fruits and healthy snacks.
• DOLE Singles Pineapple Orange with Vitamin ACE Juice Drink
• Tropical Fruit Cocktail with More Cherries
• Tropical Fruit Cocktail with Star-shaped Nata de Coco
• DOLE Fruit Bowls
• DOLE SINGLES' WHITE LATINO NIGHTS PARTY
DOLE & SLIMMER'S WORLD DARE YOU TO..
Get into the Healthy Habit!
Dole kicked-off its Healthy Habit campaign last June 10, 2005 at the SM
Megamall Atrium A. A tie up with Slimmer’s World International, the Healthy
Habit Program is Dole Philippine Marketing’s way of providing a venue for
present and aspiring fitness enthusiasts to experience amazing healthy products
and activities.
The event kicked off with a dance aerobic challenge featuring the top aerobic
instructors in the country. Members of Slimmer’s World International took the
floor afterward and wowed the audience with their Aerobic Dance exhibition.
Later on the program, they also demonstrated the fundamentals of Belly Dancing
and Aero Hip Hop.
As if that wasn’t enough, consumers were treated to free skin consultations.
They also enjoyed the fun games where we gave out exciting prizes.
The program reached another climax during the introduction of the new Dole
product line – the Tropical Blends. These are healthy, refreshing light juices
of your favorite fruits and available in 3 exciting flavors - Mango Mambo,
Island Apple & Orange Punch.
The Healthy Habit campaign continued for the succeeding months, held at other
SM branches in Metro Manila.
As with the previous months, a new and exciting Healthy Habit showcase will
be presented this month. Details of this coming extravaganza will be announced
very soon.
Watch out!
Dole marked another stellar year in 2004 with its product launches in mixed
fruits and healthy snacks.
DOLE Tropical Fruit Cocktail with More
Cherries brings a perfect blend of delicious
ripe fruit best for desserts like fruit
salad. DOLE gives you the best choice fruit
and more of the cherries that give desserts nutrition, goodness and bright color. This product was launched to the market
with a huge success, instantly earning acceptance among the most
discerning consumers. With a new, bright look,
DOLE Tropical Fruit Cocktail
with More Cherries easily made its mark within the mixed fruits category, and
once again reinforced Dole's strength in proving quality healthy food products.
Dole has once again made its mark in healthy foods with the
introduction of DOLE Fruit Bowls. DOLE Fruit Bowls is a line of delectable fruit and fruit
combinations conveniently packed in clear, attractive cups. This aims to bring
the versatility and portability into healthy snacking because it is now
possible to enjoy the goodness of DOLE fruits anytime, anywhere. This new line
of products was launched in leading supermarkets in 4-packs; flavors include
Diced Peaches, Mandarin Oranges, Mixed Fruits and Tropical Fruit Cocktail.
DOLE Singles Pineapple Orange with Vitamin ACE Juice Drink
Your favorite
DOLE
Pineapple Orange Juice Drink now made even better. In addition to 100% Vitamin
C, we added vitamins A & E for an even healthier experience. Studies show
that vitamins AC&E act as antioxidants that help the body fight and
prevent disease.
DOLE Singles Pine-Watermelon Juice Drink – now your favorite refreshing summer
fruit is available in a can of DOLE Singles! All the light, sweet taste of ruby
red tropical watermelons combined with DOLE Pineapple
Juice to make a wonderful
combination of flavor.
DOLE Pineapple Juice in 1.36L with Vitamins ACE and Calcium – Now, the whole
family can enjoy DOLE 100% Unsweetened Pineapple Juice with Vitamins ACE and
Calcium. One of the healthier beverages in the market today,
DOLE combines all
the spectacular flavor of its pineapples with
vitamins and minerals that not
only refreshes the your thirst but the body as well.
Tropical Fruit Cocktail with More Cherries
A first from DOLE! The leading provider of quality healthy foods launches
another innovative product: the DOLE Tropical Fruit Cocktail with More
Cherries. Hand-picked, ripened pineapple, sun-kissed papaya, delicious
nata de coco, and more succulent cherries make an irresistable blend of
healthy fruits.
Tropical Fruit Cocktail with Star-shaped Nata de Coco
Another innovative product from the world leader in packaged fruits: DOLE Tropical Fruit Cocktail now with Star-shaped Nata de Coco. The whole
family will enjoy the fun shapes of nata de coco in this delicious blend of
healthy fruits. Made with the ripened goodness of pineapple, sun-kissed
papaya, delicious star-shaped nata de coco, and more cherries.
DOLE Fruit Bowls
Your favorite
DOLE brings a whole new dimension to healthy snacking with DOLE Fruit
Bowls. Enjoy the delicious, healthy fruits of DOLE anytime, anywhere.
Choose among the different fruits and fruit combinations: golden yellow
diced peaches, delicious mandarin oranges, and other mixed fruits.
DOLE SINGLES' WHITE LATINO NIGHTS PARTY
Summer started with a bang in Eastwood, Libis last 11 March 2005.
DOLE Singles
launched the White Latino Lights party: a fanfare of refreshments, music and
fun. Several couches were scattered around the Eastwood open area for a
relaxing ambience. Celebrity bartender G Toengi concocted unique and
refreshing cocktails, while a live band entertained the lively crowd. A fashion
show and some games were also held during the party. The crowd was treated to
free-flowing juices courtesy of DOLE: Pineapple
Juice, Pineapple-Orange,
Pine-Watermelon, Pineapple-Lychee and Four Seasons. Several radio stations and
cable channels covered the event. DOLE Singles also revealed the new Singles'
"Life is Sweet" television commercial featuring a diverse cast dancing to a
catchy, fun jingle.
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